Anheuser-Busch signed an import and distribution agreement with the Gannon Distribution Co. to launch Budweiser in Vietnam this month, the St. Louis-based brewer said Monday.
Terms of the deal were not disclosed.
Vietnam’s rapidly growing beer industry and its large young adult population make for an ideal market for Budweiser, which will be marketed as a premium international lager, according to Gannon Group Vietnam CEO Walter Blocker. A-B said Vietnam’s beer industry experienced double-digit volume growth for the past three years.
Gannon Distribution will sell the beer that will be brewed and packaged at the Anheuser-Busch brewery in Los Angeles. Budweiser will initially be available in Ho Chi Minh City as well as select chain outlets across the nation.