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Wilderness Foundation

Wilderness Foundation
214-216 Pasteur Street, Ward 6, District 3, HCMC
+84 28 3822 0606
Wilderness Foundation Africa was established in 1972 by conservation pioneer Dr. Ian Player, who led the team that saved the white rhino from extinction in the 1960s, an action-legacy that Wilderness Foundation Africa continues today, working against wildlife crime and combating the rhino poaching crisis.

Wilderness Foundation Africa works from its base in South Africa to protect wildlife and wilderness in partnership with local communities. Whether it is direct action anti-poaching in the field, large landscape wilderness management, or developing rising young leaders from disadvantaged communities for a career in conservation, Wilderness Foundation Africa has over 40 years of results.

In 2011 the Wilderness Foundation Africa’s Forever Wild Conservation Programme was developed in response to the rhino poaching crisis and has been active through the Rhino Protection Initiative. The initiative primarily focuses on:

On the ground anti-poaching actions
Increased security and law enforcement actions
Increased public awareness
Demand Reduction for rhino horn in user countries

In 2014 Wilderness Foundation Africa partnered with Vietnamese singer Thanh Bui and developed partnerships with various organizations in Vietnam. In the same year the first Wild Rhino Competition, a part of the Demand Reduction Campaign of rhino horn, was launched with 12 International Schools from Ho Chi Minh City participating. The campaign focuses on developing and implementing a youth awareness and education programme resulting in engagement in reducing the use of and demand for rhino horn in Vietnam.

The Demand Reduction Campaign comprises of 3 elements which are rolled out over a 2 year period. These are the Wild Rhino Competition which results in Vietnamese youth attending a Wilderness Trail in the iMfolozi and a one day educational workshop on rhino poaching; the Youth Ambassador Campaign and the Super Hero Campaign, which are introduced to participating schools in Ho Chi Minh City, with an reach of nearly 1 million Vietnamese youth indirectly through social media with a message to not use rhino horn.

Wilderness Foundation Africa commits to continue developing and implementing projects that conserve biodiversity, protect the environment, and increase public awareness of the wildlife crises.

Employees in Vietnam: 3

Ambassador of Wilderness Foundation: Mr. Thanh Bui
Ha My Pham, Corporate Relations Manager
Minh Thu Huynh, Coordinator of Demand Reduction Project