When: Tue, Oct 11th 2011 12:00 pm to 1:30 pm
Where: New World Hotel Saigon,

Add to calendar

Photo album

Photo album (14 photos)

View and download the presentation

Presentation by Jonathan Bernstein: Interbrand’s Best Global Brands

Event Sponsor

Event Background:

Brands create value, both for consumers who use their preferred brands and for the companies that own the brands. For more than 25 years, Interbrand – represented on every continent with 40 offices around the world – has been evaluating exactly how much brands are worth.

Voted the third most influential industry benchmark by business leaders, Interbrand’s Best Global Brands is the firm’s annual ranking of the top 100 brands.

Now approaching its 12th release, the ranking is based on a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation. There are three key aspects that contribute to the assessment: the financial performance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand to continue to secure earnings for the company. The final value can then be used to guide management, so businesses can make better, more informed decisions.

About Interbrand

Founded in 1974, Interbrand is recognized for being at the forefront of the dialogue on brands as business assets. Today, Interbrand is amongst the largest brand consultancies and has grown to include 40 offices in 25 countries. The combination of rigorous strategy and analytics with world-class design creativity help its clients to create and manage brand value in all market dynamics. It is widely respected for its annual study, The Best Global Brands, and creating a broader platform for the discussion on brands in the Webby-award winning website brandchannel.com. For more on Interbrand, visit www.interbrand.com.

Event Schedule

12:00p	Registration and Refreshments
12:30p	Lunch is served
12:40p	Welcome and Introduction
.	Remarks: Jonathan Bernstein, Interbrand Singapore
.	Questions & Answer Period
13:30p	Event ends

Costs

Member: US$ 30 w registration | Non-Member/Walk-in: US$ 40

Notes:

Any cancellation must be made 24 hours prior to the event, otherwise no-show will be charged.

Members in good standing with other AmChams in the APCAC (Asia Pacific Council of AmChams) region are welcome to our event at “Member Rates”. Please contact us in advance by email to make arrangements, or show your valid AmCham membership card at the registration desk.

Please click this link to Register Online

About the Speaker

Jonathan Bernstein, Director – Client Service

Jonathan is the Director of Client Services for Interbrand Singapore. He is responsible for managing, building and providing strategic consultancy for Interbrand’s key client relationships in South East Asia. With over 15 years of marketing and branding experience in Europe, North America and Asia, Jonathan brings a decidedly global perspective to his work. Jonathan collaborates with Interbrand’s creative and strategy teams to foster holistic thinking and identify meaningful brand building opportunities for clients. Its that holistic thinking that promotes necessary differentiation that builds and sustains culturally relevant brands.

Since relocating to Asia in 2007, Jonathan has helped develop strong and meaningful brand strategies, from positioning, architecture and messaging, through activation and experience for leading companies across the region, including China Unionpay, ICBC, Axiata, Café Coffee Day and CT Corpora.

Prior to joining Interbrand, Jonathan worked as a strategist with Faith Popcorn’s BrainReserve, a consumer insights firm in New York City, where he developed branding and innovation platforms for some of the world’s most iconic brands, including Colgate, Pepsi and Philip Morris/Marlboro.

He has also worked with Landor in Hong Kong and with Gillette’s Global Business Management Group in Frankfurt, Germany.

Jonathan received his MBA from the London Business School and a BA in History at Tufts University. Previous clients: Axiata, Chia Tai, Saigon Co.op, Garuda Airlines, Philippine National Bank, Liga Primer Indonesia, BUMI, UEM, Citi, Bank Mega, Trans Corpora, Frito-Lay, Marlboro, XL Telecom, Hill’s Pet Nutrition, China Unionpay, ICBC, Hanas New Energy, Master Group, Café Coffee Day, Bank of East Asia, Quake.