2017 Consumer Trends: A shift from tradition to transition

Date(s) - 19/04/2017
8:30 am - 10:30 am

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Sofitel Saigon Plaza


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Infocus Mekong – Consumer Trends 2017

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Event Description

Join us and hear Mr. Ralf Matthaes, Infocus Mekong Research Founder / Managing Director giving insight into a shift in consumer trends and an annual overview of Vietnam’s economy.


8:30am Registration
9:00am Welcome, Introductions
9:05am Presentation and Q&A
10:30am Event ends


AmCham Members: vnd 550,000| Non-members: vnd 700,000

Reservations/cancellations must be received by 24 hours before the event, and must be made on-line, by email, or by fax. We are unable to accept reservations/cancellations by telephone.


Ralf Matthaes

Ralf Matthaes, Founder / Managing Director, Infocus Mekong Research

Ralf has lived in and researched Vietnam since before the US embargo was dropped, 23 plus years ago.

After 20 years of Corporate life, Ralf established Infocus Mekong Research, Vietnam’s first dedicated smartphone based research agency, specializing in consumer trends, market entry and strategic brand development.

In 1996, Ralf established TNS Vietnam, followed up by Kantar Media & Worldpanel, TNS Cambodia & Myanmar, becoming the biggest Agency in the region.

In 2013 he was promoted to Regional Managing Director – Mekong Region: Cambodia | Laos | Malaysia | Myanmar | Thailand | Vietnam.

Ralf holds an honours degree from Wilfred Laurier University, Canada.

Prior to coming to Vietnam in 1994, Ralf served as a policy analyst for the Provincial Minister of Finance for Ontario, Canada.

Ralf has presented consumer trends for AMCHAM on  and of for over the last 20 years.


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