Employer branding – how to become a magnet for top talent

Date/Time
Date(s) - 03/10/2013
5:30 pm - 8:30 pm

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Location
Renaissance Riverside Hotel Saigon

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Event Description

Branding is crucial & widely understood when we think about what influences people’s buying decisions when it comes to choosing our company, product or service.

We know that companies invest a huge amount of time and money in developing and promoting the brand for their customers…but how much time do they invest in doing the same for their employees, their very special customers? Increasingly forward thinking HR Directors and Talent Managers are using formal marketing and branding techniques to influence how people feel about their company as an employer, dramatically reducing recruitment costs and dramatically improving employee engagement.

But how do you start thinking like a CMO? Margot Katz, Group Talent Director at global recruitment company Harvey Nash will share her 4 step branding process discussing how it can be used to enhance a company’s reputation as a great place to work as well as to raising levels engagement within organizations

Agenda

6:00 pm Registration and Refreshments
6:30 pm Introduction and Presentation
7:30 pm Q&A
8:00 pm Finger Food is served
8:30 pm Event Ends

Cost

Free for members and non-members who are manager of HR Department level and above.

Speaker

Margot Katz

Margot Katz

Margot is a main board director of Harvey Nash plc. with specific responsibility for Talent. In addition, she is an executive coach & published author, helping FTSE 500 leaders all over the world to develop their personal brand of leadership. She specializes in leadership strategy, & transition coaching – preparing people for successful promotion. Her Board level experience means that she brings a wealth of high level and practical business experience to her clients who include: ABF; Allergan; Aveda; Bank Leumi; Barclays; BT; Chevron; CISCO; Coca Cola; Coutts; DVB Bank; Deloittes; Emirates; GSK; Harvey Nash; Heineken; Microsoft; The Portland Hospital, ReckittBenckiser; Reuters; Roche, RBS; Shell; Standard Chartered Bank; Tata; Turner Communications, UK Sport; Withers

Margot has a Masters degree in Human Resource Management, is a fellow of the Chartered Institute of Personnel & Development and is an NLP Master Practitioner.

Her book, ‘Tarzan & Jane; how to thrive in the new corporate jungle’ is published by Profile Books.

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