Generation World

Date(s) - 05/06/2013
12:00 pm - 1:30 pm

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Renaissance Riverside Hotel Saigon


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Presentation: Generation World

Event Description

David Sable’s thesis – ‘Generation World’ – describes a generation neither defined by its age nor by its language, but rather by its mindset. Today’s global generation belongs to the world personally, proactively and provocatively and shares a lot more in common than ever before. In addition to showing the increased number of leadership brands in common between younger and older generations, David also points out societal trends that show a convergence in values and behavior across age groups and demographics. For example, a recent New York Times article tells the story of American food truck popularity in Paris — a trend that would have never taken off a decade ago; a local German beer that is now served at a trendy bar in Brooklyn; skateboarding replacing the new red convertible for dads mid-life crisis. The bottom line — to connect with Generation World, it’s not just about targeting using data points, it’s about understanding and celebrating what they share in common.


12:00 pm Registration and Refreshments
12:30 pm Lunch is served
13:00 pm Introduction and Presentation, followed by Q&A
13:30 pm Event Ends


Members: VND 600,000 | Non-members: VND 700,000


David Sable

David Sable
Global Chief Executive Officer

“Do it big, or stay in bed.”

That’s David’s belief, and it says it all — why bother if you can’t do it right?

David Sable became Global CEO of Y&R in February 2011, but Y&R has long been in his blood. He joined the Y&R training program in 1976, and he credits this induction into the business as the foundation for much of what he has done in his life.

He went on to Wells Rich Greene, working on Procter & Gamble, and then to Miller Advertising to work on Kinney Shoes, before moving to Israel. There he cofounded an agency, which reinforced his entrepreneurial spirit and was his first foray into high tech.

David rejoined the Y&R family on his return to the U.S., working for both Burson-Marsteller and Cohn & Wolfe, counseling great clients like Colgate-Palmolive, Digital Equipment Corporation and Coca-Cola. He came back to Y&R Advertising in 1990, to lead the global portion of Colgate-Palmolive and then helped to win the United States Postal Service consolidated account, for whom, among other things, David and his team built the industry’s very first client website, won the first-ever interactive television award and created a logo that is still in use today.