to Vietnam as a safe, friendly, attractive, and exciting tourist destination.
Last year, the number of international tourists reached 7.57 million while domestic tourists reached 32.5 million, and total income from tourism reached VND200 trillion (US$9.4 billion). During the first half of this year, the number of international tourists was 4.28 million, domestic tourists reached 23.4 million, and total income from tourism reached VND125 trillion ($5.8 billion). This was an increase of 22 per cent in comparison with the same period last year.
The campaign covers 14 events, which will be staged by the Ministry of Culture, Sports and Tourism, Viet Nam Tourism Association in conjunction with Vietnam Airlines, Saigon Tourism and tourism enterprises during the last half of this month.
“Representatives from media outlets inside and outside Viet Nam will be invited to attend press trips or farm trips to the country under the campaign that features the slogan, ‘Viet Nam – A safe, friendly, attractive destination’,” he said.
The trips are intended to show the media that Viet Nam remains a secure and safe place to travel.
The campaign will invite representatives from travel agencies of Viet Nam’s key and potential markets, including Japan, South Korea and Russia.
“Popular destinations including Ha Noi, Quang Ninh, Hoi An, Nha Trang, and HCM City may be added to the trip itineraries,” said Nguyen Manh Cuong, Deputy Director of Viet Nam Administration of Tourism.
The campaign will also include larger-scale participation of Viet Nam’s tourism sector at international tourism fairs and tourism promotion programmes linked to PR programmes inside the country.