Indonesian transport app to be tested in Vietnam as Go-Viet next month

Vietnamese users and drivers will experience Go-Jek’s free applications for its first two local products including motorbike-ride-hailing and logistics services in some urban areas of Ho Chi Minh City

Indonesian ride-hailing and online payment firm Go-Jek in May said it would enter Vietnam next month, and has just unveiled its local brand for the Vietnamese market, Go-Viet.

Vietnam is among the Southeast Asian countries including Thailand, Singapore and the Philippines where the Jakarta-based company plan to expand to and offer more choices with a US$500 million budget, “when it comes to ride-hailing.”

The move comes after Uber Technologies Inc. sold its Southeast Asian operations to local competitor Grab, which then became the clear market leader in ride-hailing across the region.

Under the new look and local branding, Go-Viet, Go-Jek’s services will begin beta testing in July before a full launch in the following months.

Go-Viet will operate as an “autonomous” unit with its human resources already built up in the country since May.

Vietnamese users and drivers will have the opportunity to experience Go-Jek’s free applications in some urban areas in Ho Chi Minh City, with the first two local products including motorbike-ride-hailing and logistics services.

After the test phase, the Go-Viet application is expected to be deployed widely in Ho Chi Minh City and expanded to Hanoi as well as other provinces in the country.

Founded in 2010, Go-Jek quickly became a ‘unicorn’ startup after securing funding from Alphabet Inc.’s Google and China’s Tencent Holdings.

From its beginning as a ride-hailing app, Go-Jek has evolved into a one-stop shop for transport, logistics, mobile payment, and food delivery.

The regional expansion’s announcement follows Go-Jek’s latest round of fundraising, which brought investments from companies including Google, Warburg Pincus, KKR, Tencent and Meituan-Dianping.

​Indonesian transport app to be tested in Vietnam as Go-Viet next month
The new look of Go-Jek in the Vietnamese market.

 

Source:
​Indonesian transport app to be tested in Vietnam as Go-Viet next month

About the author  ⁄ AmCham Vietnam

AmCham is an independent association of companies with the objective of promoting trade and investment between Vietnam and the U.S. With two chapters, one in Ho Chi Minh City and one in Hanoi, our membership of 700 companies and 1,500 representatives is unified by a commitment to promote trade and investment between Vietnam and the United States.

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