Survey Says: Americans Will Splurge On Sustainable Seafood

Seafood is in higher demand than ever before, with 82 percent of Americans adding salmon, shrimp and tilapia to their lunch and dinner plates. However, they won’t settle for just any seafood. They want to know where it’s coming from and that it was sourced responsibly, according to a June 2017 Cargill Feed4Thought consumer survey.

The survey, which polled more than 1,000 U.S. residents, found that 72 percent of American consumers believe seafood is important to their health and nutrition. Eighty-eight percent of those same consumers are willing to pay more for seafood that is certified as sustainably and responsibly sourced. This especially appeals to the younger generation, with 93 percent of millennials agreeing they are willing to pay more.

“The majority of American consumers believe seafood is important to their health and nutrition, but they also want to have peace of mind as to where it came from – and that’s where we can play an integral role,” said Einar Wathne, president, Cargill Aqua Nutrition. “We are committed to delivering healthy seafood for future generations, and we know we must do this in a way that is responsible and meets consumer preferences.”

Cargill Aqua Nutrition produces feed for salmon, tilapia and shrimp in 18 countries and is dedicated to tailoring feed solutions to customers’ needs. It has 38 specialized aquaculture feed facilities and three dedicated innovation centers for aquaculture, which together produced 1.74 million tons of aqua feed in 2016. Cargill Aqua Nutrition provides 2.7 billion seafood meals from its salmon feed alone.

Results from the survey were released at The Aquaculture Roundtable Series Aug. 16-17 in Bali, Indonesia, where Wathne was a keynote speaker. The survey also found:

Out of the five seafood options given, 47 percent of Americans prefer shrimp (the majority).
Eighty-four percent of Americans trust that their seafood is sourced in a safe and responsible way.
Seventy percent of Americans say where and how their seafood is sourced impacts their purchase decision.

Source:

https://www.foodmanufacturing.com/news/2017/08/survey-says-americans-will-splurge-sustainable-seafood

About the author  ⁄ AmCham Vietnam

AmCham is an independent association of companies with the objective of promoting trade and investment between Vietnam and the U.S. With two chapters, one in Ho Chi Minh City and one in Hanoi, our membership of 700 companies and 1,500 representatives is unified by a commitment to promote trade and investment between Vietnam and the United States.

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