Food safety has become an issue of utmost concern these days, not only for foreign importers but also for local consumers, so the key question is how and where food is produced. Today’s buyers want food items that are traceable. Such a trend is now being proactively taken by both State management agencies and enterprises, who have become aware that it is a matter of survival.
HCMC vice chairman Le Thanh Liem asserts in Tuoi Tre newspaper that the traceability program for pork and vegetables is of paramount importance to ensure that local consumers can have clean foods, especially during the upcoming Lunar New Year when the food demand surges. Liem also reveals that the program is not just about pork and vegetables, but other products in modern shopping
When HCMC authorities initiated the food origin tracking program, first with pork last month and then with veggies this week, the move has got enthusiastic response as seen in local media.
The HCMC Department of Agriculture and Rural Development launched a veggie origin tracking program, allowing two cooperatives to sell traceable vegetables in the chains of Co-opMart, BigC and LotteMart. This is a follow-up initiative after a pork traceability program was launched by the HCMC Department of Industry and Trade on December 16, which has been met with wholehearted response from consumers.
Consumer confidence traceable, Saigon Times, Jan 20, 2017