Co-Founder, Eddies Company Limited
Brad Segal brings over 30 years of diverse business experience in Vietnam, encompassing sourcing, manufacturing, retail, and food & beverage industries. His journey in Asia began in 1988 with Inchcape, a British conglomerate, where he eventually became a Regional GM overseeing hard lines sourcing across nine countries. In 1991, he established Inchcape’s Vietnam sourcing office.
In 1994, Brad ventured into entrepreneurship by establishing his own export, trading, and manufacturing business in Vietnam. Starting with IKEA as his first customer, he transformed his factory into a prominent home furnishings company, exporting to over 40 countries and collaborating with renowned retailers and importers globally.
Following his successful exit from manufacturing, Brad dedicated the past decade to building multiple retail and F&B brands in Saigon. Prior to relocating to Vietnam in 1995, he lived and worked in San Francisco, Hong Kong, Bangkok, and Shanghai, gaining valuable experience in corporate and entrepreneurial roles in retail, manufacturing, and trading.
Born and raised in Minnesota, Brad holds a BA Degree in Business-Economics from The Colorado College and studied at City University Business School in London.
Statement of Interest/Vision
I am deeply honored to have been nominated for a position on the Board of Governors. While my previous involvement with AmCham in Vietnam may not have been extensive, I am now at a juncture in my life where I have both the time and the strong desire to contribute more to this esteemed organization.
With over three decades of entrepreneurial experience in Vietnam, I possess a profound interest in joining the board to actively contribute to the American business community. My primary objective is to assist AmCham in its ongoing development, ensuring that it becomes an organization that is even more alluring and relevant to small business owners.
I firmly believe that my election to the board would be instrumental in advancing AmCham Vietnam’s stated vision. Furthermore, by broadening the board’s composition to include more members with significant small business experience, we can ensure that they become essential stakeholders in shaping AmCham’s future trajectory.
In conclusion, I am enthusiastic about the opportunity to serve on the board and contribute towards AmCham’s growth and success.