“Buy Vietnam” campaign successful

Jul 16, 2010. Better materials, diversified designs, competitive prices, all these factors have helped Vietnamese goods become the choice of consumers, from students to office workers.

According to HCM City Industry and Trade Department, after six months of implementing the “Buy Vietnamese goods” campaign, the city’s total sales have increased by 30-40 percent.

Co-op Mart chain has reported an impressive increase in sales of 70 percent. Maximark and Hanoi supermarkets reported a sharp rise in sales of Vietnamese goods.

Vietnamese products have appeared more often at big trade centres or supermarkets like Co-op Mart, Big C or Maximark. According to Duong Thi Quynh Trang, Public Relations Director of Big C Supermarket, 95 percent of the products available at the supermarket are Vietnam-made goods.

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