Direct sales in Vietnam total $ 133 million in 2010

HCM CITY — The revenue of multi-level selling (MLS) activities increased four times in 2010 in the four-year period after they began to officially operate.

The 2006 figure was VND614 billion (US$29 million), which increased to VND2.8 trillion ($133 million) in 2010.

The number of people participating in MLS activities is nearly 900,000, according to official figures, and could reach 1 million.
The figures were released at a meeting on managing MLS activities, held last Friday in HCM City.

Bach Van Mung, head of the Ministry of Industry and Trade’s Competition Management Department, said the rapid development of MLS activities had caused problems in management.

As of June, 63 companies, including 30 in Ha Noi and 29 in HCM City, were given licences to sell products, including nutritional supplements, cosmetics, household utensils and other items in the form of MLS.

Eighty per cent of the MLS companies have registered to sell nutritional supplements, according to the Ministry of Health’s Administration for Food Safety and Hygiene Department.

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