Feb 4, 2013 Following Starbucks’ step, Dunkin’ Donuts, one of America’s top chains for coffee and baked goods, will expand its business to Vietnam, with the first locations in Ho Chi Minh City.
Dunkin’ Donuts, a common sight in the eastern United States, last week announced it had signed a franchise agreement with Vietnam Food and Beverage Co. Ltd., whose partners have a track record of success in the local restaurant industry, to develop the business and brand in Vietnam.
The agreement calls for the development of Dunkin’ Donuts restaurants, already present in many Asia countries, across Vietnam over the next several years, with the first locations planned for the Ho Chi Minh City area.
As a potential market with a generally youthful population, Vietnam is coveted by a number of famous US chains that are now following a trail blazed by KFC and Pizza Hut. Dunkin’ Donuts’ sister brand, Baskin-Robbins, entered Vietnam in January 2012 and currently has 13 locations in the country.
Dunkin’ Donuts currently has more than 10,000 restaurants around the world in 32 countries, including more than 1,450 locations in Southeast Asia.
Starbucks, the world’s biggest coffee restaurant chain, last week opened its first store in Vietnam as part of a large expansion in Asia.
Starbucks operates its stores in Vietnam via the long-term franchise relationship with Hong Kong Maxim’s Group.
Starbucks has been re-organising its business to focus on the Asia Pacific region, the biggest growth market for the company. It currently operates more than 3,300 stores across 11 countries in the region.
Meanwhile, McDonalds last year sent representatives to Vietnam for studying feasibility of opening restaurants in this country.