Ernst & Young Vietnam – New brand name, logo and tagline

E&Y new brand nameDear Sir/ Madam,

First of all, we would like to send you our best regards.

Our organization is embarking on a new journey. We would like to take this opportunity to announce some of the exciting changes we are making across our organization.

First, effective 1 July 2013, Mark Weniberger has become our Global Chairman and CEO.

We have also currently developed a forward looking vision for our organization that sets out ambitious goals for our future. We are proudly embracing Building a better working world as our purpose and our tagline. We understand our role in building trust and confidence in the capital markets and economies across the world; and using our global reach and partnering with stakeholders to create positive change for our clients, our people and our communities.

We are also formally shortening our brand name and will now be called EY. We are living in a digital world and with “ey” already well established as our digital footprint, aligning our brand name to this will provide consistency and ease of use for EY practices and clients around the world.

To reflect this change, we have redesigned our logo. This is an important indicator of who we are and what we stand for and we are taking the opportunity to strengthen and modernize how we present ourselves.

We recognize that our purpose is not something that we can accomplish on our own – it is not achievable or relevant without our clients.

We look forward to your support and our continued work together.

E&Y logo

Best regards,
Ernst & Young Vietnam Limited.
(EY Vietnam)