Business Climate Survey – Results & Insights

Travis Michell

Executive Director, AmCham Vietnam HCMC

Mr. Travis has eleven years of experience working in Southeast Asia, helping U.S. businesses thrive. Mr. Travis served as the Executive Director of the American Chamber of Commerce in Cambodia, where he connected the Royal Government of Cambodia with the private sector, created opportunities for growth and investment, and cultivated ties between the members of the American and Cambodian business community. He also worked as an advisor to Dr. Kao Kim Hourn, Secretary General of ASEAN. His professional research background, combined with his work on policy advocacy, public health and community activism, has helped him to promote the development of trade, investment, and human resources in the region. He was selected as one of the top 50 international voices of Cambodia in 2024 by Cambodia Leadership Review.

Managing Director, Cimigo

Richard has 25 years of experience in market research and strategic consulting. He is the founder of Cimigo and acts as a strategic partner for core clients, focusing on market feasibility, brand positioning, customer experience and communications development. Richard will lead consultant.

Richard has led businesses, which have supported numerous brands to leadership positions in Asia, including the innovation of over sixty brands. He has built a regional Asian market research business, bringing the voice of the consumer into client boardrooms.

Richard is the representative for the industry body ESOMAR promoting market research and standards. Richard teaches Asian Consumer Behavior for the Quinlan Business School, Loyola University, Chicago.

Van Ly

Partner, Raise Partners

Van is a partner at Raise Partners, an ESG and sustainability consulting practice in Vietnam. She thrives in brokering partnerships, mobilizing people behind social impact programs and initiatives, and helping others communicate about the impact they are making in their communities and around the world. She has extensive experience working in the private sector in corporate citizenship, branding, and communications and in the NGO sector in stakeholder engagement, fundraising, communications, and program management.

In 2020, she co-founded Raise Partners, a collaborative women-led consulting practice sharing expertise with organizations that contribute to the betterment of humanity. She serves as Co-Chair for AmCham’s ESG Committee and is also a member of the Steering Committee for Vietnam Business Forum’s Environment Working Group.