Jocelyn Tran, Senior Regional Director, South East Asia, Wal-Mart Global Sourcing
Jocelyn joined Walmart Global Sourcing in March, 2013 as the Hub Leader and Senior Director for Walmart Global Sourcing operations in Vietnam and Cambodia. She is currently Senior Regional Director for South East Asia. In this role, she holds responsibility for sourcing products from ethical and responsible suppliers for Walmart U.S. and international retail markets.
Prior to Walmart, Jocelyn was Associate Vice President for Mast Industries, a wholly-owned subsidiary of Limited Brands, whose retailer brands include Victoria’s Secret, Bath & Body Works, and Henri Bendel. Her 17-year career with the company included roles responsible for apparel sourcing and production from Mexico, Central America and Vietnam. Her responsibilities also included opening the Mast office in Vietnam in 2002 and by 2012 she had built up substantial business opportunities for the company.
Since 2002, Jocelyn has actively participated in the American Chamber of Commerce and in 2003 was invited to join the Board in recognition of her leadership in AmCham’s efforts to develop a favorable Vietnam-U.S. Agreement on Trade in Textiles and Apparel. As Chairwomen of AmCham Apparel and Textiles Committee, she helped forge a coalition of AmCham and other Asian business associations with similar interests (Korea, Taiwan, Hong Kong, Singapore, and Vietnam) to advocate for greater investment in the textile and garment industry in Vietnam.
Here are a few facts about Jocelyn’s professional involvements in Vietnam:
Current Member of Board of Governors American Chamber of Commerce (AmCham) – HCMC
Chairwoman of AmCham – HCMC, 2010 – The first Vietnamese-American woman in that role
Vice Chair of AmCham- HCMC, 2008 & 2009
Board of Governors of AmCham, 2003 to 2012
Vice Chair of Vietnam Textile Association (VITAS) – 2005 to 2010
Chair of Apparel and Shoes Committee of AmCham – 2002, 2003, 2005, 2008-2012
Jocelyn is active in programs dedicated to women and children’s issues. This includes her personal support for programs to promote awareness and prevent anti-human trafficking through the Pacific Links Foundation /ADAPT Project in the borders of An Giang/Dong Thap and Lao Cai Provinces.
Jocelyn earned an AA Degree in Fashion Design from the Fashion Institute of Design and Merchandising in the U.S. She is married to Toan Nguyen and they have a 17 year old son named Matthew.
Vision for AmCham:
Jocelyn has always been a strong supporter of making Vietnam the leading investment destination in manufacturing since arriving in Vietnam 12 years ago. AmCham has been a solid platform from which to advocate for
• responsible laws, balancing the social needs of Vietnam with investment opportunities. Vietnam can be the largest beneficiary of increased exports to major FTA countries and other potentials (RCEP) with its current dominance in product assembling. However, the key to this success is Vietnam’s effort to move up the supply chain providing local quality components for manufacturing plants, not just as a supplier of labor; and
• with the Board’s effort and close collaboration with other associations and government entities, creating opportunities for jobs and training for millions of workers in Vietnam, transforming them into one of the most efficient workforces for the 21st century in areas of Apparel, Footwear, Furniture, Seafood, and General Merchandise;
As leader of the Walmart Global Sourcing team in Vietnam and South East Asia, sourcing an ever increasing amount of diverse product for international markets, Jocelyn looks forward to contribute in the following specific areas:
• As part of AmCham to advocate for business opportunities for Vietnam as the best investment destination in South East Asia;
• Creating manufacturing excellence in apparel, footwear, furniture, seafood and general merchandise in Vietnam commensurate with international standards;
• Improve the quality of the communities where our associates live and work through our social commitment to women and children.