General Director, Vilube Corporation
Keith Schulz is currently the General Director of Vilube Corporation, a member of the Motul Group. Vilube manufactures, markets, and distributes automotive and industrial lubricants in its Nha Be plant and markets the Motul brand across Asia. He also serves as regional director for group’s industrial products division.
Previously, Keith served as Senior Portfolio Director for Navis Capital Partners, a buy-out fund focused on SE Asia with $5 billion under management. While with Navis, Keith led operations at automotive components manufacturer RPS Technologies, and advised on investments in packaging and consulting services.
Earlier, Keith worked for DaimlerChrysler in Detroit and Singapore in procurement and e-commerce strategy. In this role, Keith supported operations at Mercedes-Benz Vietnam.
Keith’s first professional experience in Vietnam, however, was as director of the HCM City office of VATICO, Inc., one of the first US companies to return after 1975. The consulting firm advised clients, including Chrysler, Amway and Hughes Electronics, on on trade and investment issues, pre- and post-normalization.
During Keith’s tenure with VATICO, he had the pleasure to serve as Secretary on AmCham’s board, 1997-1998.
Keith graduated from Denison University with a BA in economics and received an MBA from Georgetown University, where he was also a Landegger International Business Diplomacy Fellow.
Goals for AmCham
I am honored to have served on the Board for the past eight months. I see a great opportunity to contribute.
I believe AmCham could be more effective if there were more focus on SMEs. As I promoted in my term on the AmCham Board years ago, I believe AmCham policy should include views specific to SMEs, as well as those of the US multinationals. If elected, I would use my knowledge from the past year to promote views from these members, and ensure they are heard.
In addition, I would like to explore members’ interest in distribution issues and promote a practical forum for this topic, either through a new committee, or part of the agenda of an active one. Increased knowledge of and participation in distribution could substantially influence American business’ ability to tap into the growing Vietnamese consumer market. The sharing of trends, best practices and the ever-changing regulatory environment could benefit members substantially.
Finally, my business and personal ties to Vietnam run deep. Having spent most of that past 22 years SE Asia, and much of that focused on developing business in Vietnam, I bring a long-term view to reaching these goals to the Board. My wife also happens to be from HCM City and keeps my views well grounded.