General Director and CEO, Procter & Gamble Vietnam
As the General Director and CEO of P&G Vietnam, Kurt leads P&G operations in Vietnam since August 2016.
For the past 20 years, P&G Vietnam serves Vietnamese consumers through a portfolio of leadership brands across a wide range of consumer product categories, including Baby Care, Hair Care, Fabric & Home Care, Grooming, Skin & Personal Care, Feminine Care, and Oral Care. P&G was one of the first American companies to invest in Vietnam after the normalization of the diplomatic relations between Vietnam and the United States in 1995. Over the past 20 years, Vietnam became one of the fastest growing markets for P&G globally. In Vietnam, P&G Vietnam grew to be among the country’s top “fast moving consumer goods” (FMCG) employers. P&G Vietnam operates two large-scale manufacturing facilities in Binh Duong province, in addition to a general office in Ho Chi Minh City, and employs over 700 employees.
Kurt has been with P&G for almost 30 years (of which 24 years in international roles). This provides him with an extremely diverse and rich experience, especially in Marketing and Sales. Over the past 15 years, Kurt has operated in senior management positions in different regions, assuring him outstanding leadership skills. Kurt led various businesses across a variety of functions and regions – including marketing, sales and country management roles in Europe, China, India, Middle East and Africa. Before becoming General Manager of P&G Vietnam, Kurt was the General Director of P&G Developing Markets Europe and India, Middle East and Africa regions. He is a seasoned business leader with a vast experience in consumer marketing/selling and setting up operations in emerging countries. In the past, Kurt has served on the UAE Dubai Chapter of the American Chamber.
Kurt was born and raised in Belgium and educated as a Bachelor in Marketing. He is married with Dianne and has 2 daughters who both study in Montreal, Canada.
Vision for AmCham
In the long-term strategy of leading P&G Vietnam, I will not only focus on internal company business affairs, but also actively work the external business environment. My personal action plan includes to (i) actively promote mutually beneficial US/Vietnam trade and investment relations, (ii) intensify and elevate the support to the American business community, (iii) work key areas of business development with local and national authorities and (iv) imprint corporate social responsibilities. My emerging market country experience, leading large organizations in UAE Dubai, China, India and Eastern Europe, can and will serve as an asset.