From Thu, Nov 19, 6:00 – 8:00 pm
With difference from past years, this event is sponsored by the Caravelle Hotel only.
Only selected invited guests will receive a free glass of “Le Beaujolais Nouveau, Cuvée George Duboeuf 2009” as well as unlimited brie cheese and French baguette from 6 pm – 8 pm
The Beaujolais Nouveau Cuvée Georges Duboeuf 2009 will be available for sale at vnd 90,000 per glass
Beaujolais Nouveau: History Behind the Third Thursday in November
At one past midnight on the third Thursday of each November, from little villages and towns like Romanèche-Thorins, over a million cases of Beaujolais Nouveau begin their journey through a sleeping France to Paris for immediate shipment to all parts of the world. Banners proclaim the good news: Le Beaujolais Nouveau est arrivé! “The New Beaujolais has arrived!” One of the most frivolous and animated rituals in the wine world has begun. Read more …
10 Fascinating Facts About Beaujolais Nouveau
1. Beaujolais Nouveau is always released the third Thursday of November, regardless of the start of the harvest.
2. The region of Beaujolais is 34 miles long from north to south and 7 to 9 miles wide. There are nearly 4,000 grape growers who make their living in this picturesque region just north of France’s third largest city, Lyon.
3. All the grapes in the Beaujolais region must be picked by hand. These are the only vineyards, along with Champagne, where hand harvesting is mandatory.
Beaujolais had always made a vin de l’année to celebrate the end of the harvest, but until after WWII it was only for local consumption. In fact, once the Beaujolais AOC was established in 1937, AOC rules meant that Beaujolais wine could only be officially sold after the 15th December in the year of harvest. These rules were relaxed on 13 November 19512, and the Union Interprofessionnelle des Vins du Beaujolais (UIVB) formally set the 15 November as the release date for what would henceforth be known as Beaujolais Nouveau.
A few members of the UIVB, notably the négociant Georges Duboeuf, saw the potential for marketing Beaujolais Nouveau. Not only was it a way to clear lots of vin ordinaire at a good profit, but selling wine within weeks of the harvest was great for cash flow. Hence the idea was born of a race to Paris carrying the first bottles of the new vintage. This attracted a lot of media coverage, and by the 1970s had become a national event. The races spread to neighbouring countries in Europe in the 1980s, followed by North America, and in the 1990s to Asia. In 1985, the date was changed to the third Thursday in November to take best advantage of marketing in the following weekend.
Duboeuf remains the biggest producer of Beaujolais Nouveau; unlike the “flower” labels of his other wines, his Nouveau features a colourful abstract design that changes every year. Duboeuf has silk ties made each year with the label’s abstract design, and releases them through select wholesalers and distrbutors. Click this link to see the La Saga du Beaujolais Noueau (the designs for each year 1984 – 2008). Note: the site loads a bit slowly, but is worth the wait.