Nestlé’s investment in Vietnam supports its activities around the Nescafé Plan, the company’s global initiative to optimize its coffee supply chain that includes measures such as increasing direct procurement from farmers and providing them with free technical assistance.
Nestlé trained more than 19,600 coffee farmers in Vietnam in 2012 as part of the Nescafé Plan. The company aims to train about the same number again this year, while distributing two million high-yield, disease-resistant coffee plantlets.
Under the Plan, Nestlé aims to significantly increase the amount of Nescafé coffee bought directly from farmers and their associations, looking set to purchase 30,000 tons of coffee from around 16,000 farmers every year.
Ultimately, Nestlé aims to engage with 20,000 Vietnamese coffee farmer households within five years.
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