Seeking interviews about Vietnam’s transition to market economy

Two widely-published researchers are in Ho Chi Minh City this week (Jan 23-30) and would like to conduct interviews relating to Vietnam’s economic transition since market reforms were introduced. They interview business leaders, economic development leaders, Financial/Banking experts, and University Professors in the field of economic transition and review trade/investment opportunities. With Vietnam transitioning into a more market economy over the past several years, it would be very interesting to talk with AmCham members that have lived through and experienced this growth from a business standpoint, and discuss business opportunities and bottlenecks for the future.

All names are kept confidential with data published in aggregate in both academic and business journals.

For more information, click this link to send an email to Dr. Peter Geib and Susan Geib for more information and to schedule an interview.

Introduction
Dr. Peter Geib, a Professor of International Management and coordinator of the International Business Program at Minnesota State University, and Susan Geib, a 25 year veteran of International Business in both the private and public sector(s); are seeking help in identifying individuals for private interview that would contribute to their compilation of publishable case studies relating to effective business strategies in emerging markets.

Background/Bios
Dr. Geib holds a post-doctoral fellowship in Policy and Management from Yale University and Phd and MA in Political Science and Foreign Policy from University of Michigan. He is widely published in his principal research interest involving U.S. trade, investment, and management, in transition economies. Susan Geib, is a former Vice President of International Business for Great Plains Software (now Microsoft) and former Executive Director of the North Dakota Trade Office, an organization that helped to double North Dakota’s exports over a 5 year period.

Susan Geib, founded and lead the North Dakota Trade Office from 2004-2010. Under her leadership export volume tripled in North Dakota from $ .9 Billion to $ 2.8 Billion. She is also a former Vice President and General Manager of International Business for Microsoft Business Solutions (formerly Great Plains Software), Geib’s international and export expertise comes largely from starting the international business practice for Great Plains (now Microsoft) in 1989 which grew from zero to 50 countries in nine years. Over the course of her career, Geib has lived, worked and taught in overseas countries. She is a former University Professor teaching brand management and customer relationship management. Early in her career, Geib was with Kraft/Philip Morris Inc. (now Altria) in brand management and worked in client relations for Leo Burnett Advertising on the Proctor & Gamble and Nestle accounts. She is a graduate of Univeristy of North Dakota, Loyola Graduate School of Business, and Exeter College at Oxford University.

People we interview:
• Business Leaders who have successfully navigated (or are navigating) through market transition
• Economists : Professional and/or Professors or Economic Analysts
• Economic Development Professionas in public and private sectors
• Government leaders : both national and American, who lead policy making for the transition
• Media Analysts : economic publications, business journals, and business “opinion leaders”
• Commercial Attaches

Research Purpose:
To understand how businesses strategically manage or successfully “navigate” within emerging markets in a state of political and economic transition.

Methodology:
1. Structured 1on1 Interviews with focus on market economics, opportunities, barriers, business climate, and cultural aspects—with attempt to identify effective management /navigation strategies
2. Supplemental review of current management data/documents
3. Study of the role of government, education, history, religion,cultural traditions; and how they affect strategic management decisions

Bottomline Goal:
1. Emerge with publishable case studies in each market that explain and analyze effective business strategies in today’s business environment
2. Identify effective export strategies
3. Identify Foreign Direct Investment Strategies