New Infrastructure, Jobs, Partnerships, Brand Building, Sustainability Programs Underline Vietnam Commitment
Oct 26, 2012. The Coca-Cola Company today announced a new system investment of US$300 million over the next three years in Vietnam to further capture growth opportunities in one of the world’s major emerging consumer markets. The stepped-up investment, commencing in 2013, will bring to US$500 million the total investment that The Coca-Cola Company and its bottling partners have committed to Vietnam from 2010 through 2015..
“Vietnam is an important growth market in the Asia Pacific region as we work to achieve our 2020 Vision goal of doubling system revenues this decade,” said Muhtar Kent, chairman and CEO, The Coca-Cola Company, during a visit to Hanoi.
“Vietnam’s economy has maintained healthy growth in recent years and this new financial commitment is more than an investment in Coca-Cola’s expansion in Vietnam, it is also an important acknowledgement of our belief in the long-term potential of this key market. Our continued investments in Vietnam underscore our commitment to building new infrastructure to support strong and sustainable growth, applying world-class marketing practices, creating new jobs, developing local talent, developing stronger partnerships with our local customers and investing heavily in the thousands of communities across Vietnam we proudly serve.”