VietNamNet Bridge, Apr 19, 2012. While local authorities have been trying to call for Japanese investment into supporting industries, a lot of Japanese investors arrived in Vietnam are operating in the fields of trade, real estate, information technology, service and consumer goods production.
The new tendency, which was predicted by Japanese experts 3-4 years ago, has become true when a lot of Japanese enterprises try to penetrate the Vietnamese market through different ways.
Japanese investors not only want to bring raw materials, equipment from Japan to Vietnam, where they set up factories to make products for export, but they now also want to set up business centers, retail shops to sell the products made in Japan and other countries in Vietnam.
Young population, improving income and familiar tastes with Japanese consumers are all the factors that make the Vietnamese market become more attractive in the eyes of Japanese investors—in the field of consumer goods production, which has witnessed rapid growth in recent years.
Recently, Unicharm has bought 95 percent of stakes of Diana Vietnam worth 128 million dollars.
Other well-known merger and acquisition deals in the consumer goods production include the ones in which Kirin Holding bought stakes of Interfoods, Daio Paper bought stakes of the Saigon Paper Corporation. Ezaki Glico Group, a sweet and food group, has bought 10 percent of chartered capital of Vietnamese Kinh Do Group.
In the first quarter of 2012, Japan led FDI in Vietnam, accounting for 88.8 percent of total FDI (2.3 billion dollars). Especially, real estate was the sector that saw the highest registered capital.
Tokyu Corporation has teamed up with Becamex IDC Corp to form up a 1.2 billion dollar joint venture to develop 71 hectares of land in the new city of Binh Duong.
Tama Global Investment Pte in late December 2011 set its foot on the Vietnamese market by buying 20 percent of stakes of Cotecland, a real estate investment firm.
Meanwhile, a Japanese investment fund has bought Center Point, a building on Nguyen Van Troi Street in HCM City.