The Perfect Sales Pitch

Business Week, 18 Jun 07. One of the most important things a businessperson can do—especially an owner or someone who is involved in sales—is learn how to speak about their business to others.

Being able to sum up unique aspects of your service or product in a way that excites others should be a fundamental skill.

Yet many executives pay little attention to the continuing development of “the elevator pitch”—the quick, succinct summation of what your company makes or does.

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