There are big differences between Hanoi and HCM City markets in tastes, service quality and consumption habits. It is also difficult to find retail premises and franchisees. F&B chains have been more successful in HCM City than Hanoi largely because HCM City is large and HCM City residents are more “open” than Hanoians.
While consumers in HCM CIty are eager to try new things and can easily adapt to new circumstances, Hanoians tend to be more cautious. Read more