Uday Sinha, Candidate for Board of Governors, Annual General Meeting 2017

Uday Shankar SinhaCEO & General Director
Suntory PepsiCo Vietnam Beverage

Uday is the CEO & General Director of Suntory PepsiCo Vietnam Beverage Company.

Suntory PepsiCo Vietnam Beverages (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Limited, a Japanese beverages giant. After more than 23 years of operations in Vietnam, SPVB is one of the leading beverage companies with 5 manufacturing facilities nationwide, 5 sales offices and 1 Head office. The company now provides direct employment for more than 2,800 employees and thousands of indirect employees. It has 12 brands in market which are backed with a strong Go TO Market strategy. We have more than 450+ Distributors as our partners and more than 1900 Salesman who work everyday to make sure our product reaches 400,000 outlets thru their direct service and 700,000 outlets services through wholesalers. All our products are available in 1.1 million out of 1.3 million retail outlets selling FMCG products across Vietnam. Sustainable development, being responsible towards the community we live in are the driven objectives of SPVB. Currently, alongside providing high-quality products to meet the needs of consumers, SPVB carries out series of activities that benefit society. This is living our company Value of “share the profits with society”. SPVB is one of the top employers of choice in Vietnam.

Uday has over 22 years of working experience in MNCs. He has extensive cross culture and multi country exposure having worked in over 20 countries. Before coming to Vietnam, in his 15 years of working with PepsiCo, Uday has held many important roles including Marketing Manager, Sales Director, General Manager, Managing Director, etc. in India, Thailand, China, Taiwan and UAE. In 2015, Uday assumed the charge of CEO & General Director of Suntory PepsiCo Vietnam Beverage.

Under Uday’s leadership, the market share of Suntory PepsiCo Vietnam Beverage’s product portfolio reached 36% of total market in the Vietnamese LRB (liquid refreshment beverage) industry. The company is delivering double-digit growth consistently.

Uday is a dedicated sportsperson and love Cricket, squash, Golf and runs marathons! He also likes reading and spending time with his wife and son is a priority to achieve work-life balance. Uday hold a Graduate MBA degree from XLRI, India with ground as Mechanical Engineering.


Vision for AmCham

My vision is to work with my fellow Governors and Amcham Members towards to promote trade, and to develop a transparent investment environment. Leveraging my international and cross-cultural experience I can add value to very specific business issues, and to build up Vietnam as a top investment destination for businesses. I will enhance the advocacy agenda and help achieve the objective of AMCHAM – of promoting trade and investment between Vietnam and the U.S.

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