Tourism and Hospitality Committee Meeting – March
For AmCham Members Only
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REGISTRATION GUIDELINE
| Virtual and physical attendance are available.
For physical attendees, the maximum number of seats are 25. Please register in advance to reserve your seat. For virtual attendees, please register to receive the Zoom link. |
NOTE ON LUNCH: An optional lunch will be arranged for those who want to continue conversations after the regular meeting. Buffet lunch at Mezz: VND 550,000nett/pax (including water and soft drink)
Agenda
AmCham Tourism & Hospitality Committee Mission: ‘Contribute to the improvement and development of the Hospitality & Tourism industry in Vietnam through opportunities to network, collaborate, and advocate for positive and sustainable growth’
| 10:30 AM | Welcome and Quick Introductions |
| 10:40 AM | Discussion on “Creating a Cohesive Branding Message for Vietnam Tourism”- Our guest speaker is Matt Millard, Founder and CEO at PurpleAsia, LinkedIn Profile |
| 11:00 AM | Discussion on topics/focus for committee – selecting priorities |
| 11:20 AM | Confirm day/time/location for meetings going forward
Asking for members to host the next meetings at their venues (1 hour of meeting room time… open to lunch arrangements following) |
| 11:25 AM | ED/AmCham Update |
| 11:30 AM | Closing |
Guest Speaker
Matt Millard
Founder and CEO, PurpleAsia
Matt Millard’s career began at Trailfinders, which in the late 1980’s was rapidly evolving into the European industry leader in independent luxury global travel. In 1993, he moved to Bangkok and co-founded a successful travel company in partnership with Central Retail Group. As a result of the challenges of the 1997 currency crisis, which led him on a new path, Matt relocated to Vietnam in early 1999. There, he joined Vidotour, a burgeoning destination management company, where he tripled the size of the business in 2 years, before taking on a group role at Destination Asia, overseeing nine markets as Group Director of Sales and Marketing.
In 2002, Matt founded Purple Asia, which has grown into one of the most respected hospitality and tourism branding agencies in Asia. His projects now span across the Asia Pacific from the Maldives, to Japan, Kenya, and beyond with brands created and built for brands like Raffles, Banyan Tree, Swissôtel, Mövenpick, InterContinental and many more.
Despite this broad reach, the Vietnam national tourism brand remains one of his most passionate and heartfelt obsessions.