General Director, Coca-Cola Vietnam and Cambodia
Leonardo Garcia is the Vietnam and Cambodia General Manager of Coca-Cola, one of the World leaders in Beverages that “Refresh the World. Make a difference.”
Leonardo is currently responsible for the entire franchise operations in Vietnam and Cambodia, leading the best-in-class teams to accelerate growth, win in the market, and win-win with the customers. He is also an executive committee member of AmCham Vietnam and, for three consecutive years, on the AmCham Vietnam Board of Governors, where he played a crucial role in driving the AmCham Vietnam mission.
Leonardo is a seasoned leader with over 25 years of work experience in Brazil, China (Jiangsu, Shanghai, and Zhejiang), Taiwan, Vietnam, and Cambodia, holding various critical roles. Over his career journey, Leonardo has enabled multiple business turnarounds, driven operational excellence, accelerated Brand building, and built high-impact teams that have delivered market-leading performance over his career journey.
Leonardo graduated from Universidade de Brasília with a degree in business management in 1999, and in 2003, he earned an MBA in Marketing from Fundação Getúlio Vargas – FGV.
Leonardo married, with two children. He and his family are based in Ho Chi Minh City.
Statement of Interest/Vision
I have joined my new role in Vietnam in early 2021 and AmCham Vietnam as AmCham Board of Governors. I am honored to show my interest in continuing as a board member of the organization in 2022.
Act as an executive leader in one of the most prominent investors in Vietnam’s F&B industry with more than one billion US dollar investment representing together a bottling partner in the three main cities. We have a long-term commitment, investing in the country by many projects, including a greenfield project in the South of Vietnam. Also, we provide support to Government and the community through various critical sustainable programs.
I believe that AmCham Vietnam is one of the most influential, strategic, and dynamic business associations in Vietnam that drives innovation, sustainable growth and helps other members and committees succeed, making AmCham Vietnam a partner that the industry wants to join.
Finally, my vision is to make AmCham Vietnam the critical partner of the Vietnam Government to serve as the voice of American business and partner with other associations and stakeholders to support members to cross over the challenge during the economic recovery through the proactive advocacies, as well drive a firm handshake across committees to bring in fruitful events to all AmCham Vietnam members.