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Event Description 

Digital transformation impacts the business and organizational activities. So you have to transform, but how?

You’ll learn from the best companies which successfully transformed and you will get practical and actionable advice from adapting your digital strategy, building the right team and selecting the right technologies. Don’t miss out on this conference on digital and data topics as we tackle some of the most challenging topics that are facing marketing teams today.

Dedicated event for marketing and digital managers.

Agenda

08:30 am	Registration and Refreshments
09:00 am	Welcome Remarks
09:05 am	Presentation and Q&A
10:30 am	Event ends

Costs

AmCham Members: VND 550,000 | Non-members: VND 700,000

Reservations/cancellations must be received by 24 hours before the event, and must be made on-line, by email, or by fax. We are unable to accept reservations/cancellations by telephone.

Speaker

Laurence Durand, Co-founder, DRIVE Agency

Laurence is the co-founder of DRIVE, a digital performance agency providing clients with a data-driven marketing strategy, powered by skilled talents, reliable data, and scalable technology system. Certified in major analytics and conversion solutions such as Google Analytics and Adobe Analytics, DRIVE combines its expertise to meet clients’ business expectations. Before coming to Vietnam, Laurence was Digital Efficiency Manager for an International consulting firm, in Paris and Shanghai. She managed a team of twenty consultants, from junior to senior levels, experts in analytical tools and tag management systems. She worked on the strategy of performance measurement and the use of data for global companies such as Michelin, Disneyland Paris, Nissan, Bayer, BNPP, Village Nature or Sephora. Before this, Laurence spent 7 years at Peugeot successively at the international coordination and then the digital performance measurement, in France and UK.

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