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Event Description

We would like to invite you to a Morning Briefing hosted by the HR Committee of AmCham on “Redefining Leadership”.

The seminar will feature Samie Al-Achrafi, CEO of Marmalade Fish, as the keynote speaker and AmCham Chairman, Mr. Jonathan Moreno, Former Ambassador Ted Osius, and Ms. Nguyen Phuong Mai, Managing Director of Navigos Search in the panel discussion.

With trust in leadership at an all time low, Samie will explore the need to think long-term about how to meaningfully align values at every level of the organisation. Several recent cases surrounding companies’ principles have arisen in the news and are highlighting that the time and need for change is now. CEOs are fast recognising that companies have reached a melting point where, not connecting with society and the environment, is no longer tenable. Raising consciousness in business helps leaders to make ethically sound decisions, rather than getting caught-up in reactionary decision-making choices. The opportunity is to redefine leadership, bringing values and culture to the front and centre of how we do business, creating an intentional culture that delivers on ambition.


08:30 AM Registration
09:00 AM Welcome remarks
09:10 AM Presentation: Redefining Leadership
9:40 AM Panel Discussion
10:00 AM Q&A
10:30 AM Event ends


AmCham Members: VND 600,000 | Non-members: VND 800,000

Reservations/cancellations must be received by 24 hours before the event, and must be made on-line, by email, or by fax. We are unable to accept reservations/cancellations by telephone.


Mr. Samie Al-Acharafi

Samie Al-Achrafi is one of the top ten global thought leaders on culture. Through his consultancy Marmalade Fish, Samie and his team of 35 Associates have impacted 300,000 people by imparting practical habits and tools to effect purpos

eful change. Samie has led transformation projects in leading organisations around the world, such as Walt Disney World, Emirates Airline, HSBC, Merck and MSD to create alignment around purpose and deliver on ambition.

Samie is the author of ‘Values: Creating, Aligning and Embedding Values in Organisations’ and ‘Culture: a Guide to Organisational

Blindspots and Culture Change’. He was named Outstanding Entrepreneur 2017 by the Best Business Awards and Most Visionary Business Transformation CEO in the Global CEO Excellence 2018 awards.


Jonathan Moreno – AmCham Chairman
General Director, Medovations Vietnam

Jonathan is the General Director of Medovations Vietnam, a member of the Diversatek group of medical technology companies. Medovations opened its Vietnam manufacturing operation in Binh Duong, December 2010, representing the “third wave” of US high technology investment in Vietnam, and continues to expand.

In 2012, Jonathan helped form AmCham’s first Manufacturing Committee and has served since in a leadership capacity. The committee was established to increase value for AmCham’s manufacturing sector members, including the supporting supply chain, by providing networking opportunities and collaborative solutions which cannot be achieved as effectively by individual member companies. The committee continues growing with more than 40 AmCham manufacturing leaders participating in its monthly meetings. Key initiatives include advocacy related to trade facilitation and the annual “Supplier’s Day.”

Jonathan has served on the AMCHAM HCMC Board of Governors since 2013. He holds a Bachelor’s degree in International Studies from the University of South Carolina and a MBA from the University of Hawaii.

Ted Osius
Ambassador (ret.)
Writer, Consultant, Educator

Former Ambassador Ted Osius is writing a book entitled Nothing is Impossible: An Ambassador Reflects on America’s Reconciliation with Vietnam.  He retired from the State Department in 2017 after nearly thirty years as a diplomat. From 2014 to 2017, he served as U.S. ambassador to the Socialist Republic of Vietnam. During his tenure, he devised and implemented strategies to deepen security ties, sign tens of billions worth of commercial deals, expand educational exchange, and pin down agreements on trade, law enforcement, environmental protection, and addressing honestly a difficult past. Ambassador Osius’ leadership helped bring about a transformation in U.S.-Vietnam relations. He was the first U.S. Ambassador to receive Vietnam’s Order of Friendship.

Earlier, Ambassador Osius was associate professor at the National War College and Senior Fellow at the Center for Strategic and International Studies. He served as Deputy Chief of Mission at the U.S. Embassy in Jakarta, Indonesia, and Political Minister-Counselor at the U.S. Embassy in New Delhi, India. Ambassador Osius also served as deputy director of the Office of Korean Affairs at the U.S. Department of State, regional environment officer for Southeast Asia and the Pacific, and senior advisor on international affairs at the Office of the Vice President.

Early in his career, Ambassador Osius helped open the U.S. Consulate General in Ho Chi Minh City and was one of the first U.S. diplomats at the U.S. Embassy in Hanoi. Prior to joining the Foreign Service, he worked in the Office of U.S. Senator Al Gore, and as a presidential intern at the American University in Cairo, Egypt. He earned a Bachelor’s degree from Harvard University and a Master’s degree from Johns Hopkins University’s School of Advanced International Studies. He received an Honorary Doctorate from Ho Chi Minh City University of Technology and Education.

Ambassador Osius serves as a member of the Board of Governors of the American Chamber of Commerce Vietnam. He chairs the Education Committee, which seeks to boost educational innovation for the betterment of Vietnamese society. Ambassador Osius loves travel, biking, sailing, theater and photography. He is married to Clayton Alan Bond; the couple has a three-year-old daughter and four-year-old son.

Nguyen Phuong Mai
Managing Director – Navigos Search

Mai has acquired rich experience in business development, corporate and HR advisory services from her over 20 years working for the renowned international organizations. She is known in the market as the first Country Head in Vietnam for ACCA Vietnam – the UK-based accountancy professional body, the Business Development Director for Deloitte Vietnam, and the General Manager for eSilicon Vietnam.

In her current role of Managing Director for Navigos Search Vietnam, Mai continues to use her strength and experience to lead a team of over 130 consultants to provide companies and individuals with solutions for recruitment needs and career growth. Mai is passionate in growing people through training and coaching and has become a familiar speaker at the national forums focusing on the development of Vietnam labor workforce.


Thuy Hang Nguyen
Partner, Baker & McKenzie

Hang Nguyen is a partner with Baker McKenzie and head of the Employment and Labor practice in Vietnam.

Hang’s practice focuses on employment and labor, M&A, Corporate and Compliance matters. Her diverse working experience, broad knowledge in various areas of law, and business management qualifications allow her to provide clients with practical and commercially savvy legal advice, creating effective, strategic and innovative solutions to navigate around the ever-changing legal landscape of Vietnam. As head of the Employment and Labor practice, Hang is in charge of developing and providing strategy for the practice, training and coaching team members and coordinating the global and regional employment practices when related to Vietnam. She is also a member of the Steering Committees for the Firm’s Asia Pacific Employment Practice Group and the Global Immigration and Mobility Group.

Hang received her legal education in both Vietnam and the U.S., obtaining her bachelor’s degree in International Law from the Diplomatic Academy of Vietnam, completing an LL.M. at Southern Methodist University’s Dedman School of Law, and earning an Executive MBA from University of Hawaii’s Shidler College of Business. Hang is one of the few lawyers dually admitted to practice law in New York State and Vietnam. During her 11 – plus years with Baker McKenzie, she has worked in the Vietnam, Spain and UK offices of the Firm.

Hang has been an active AmCham member since 2006. She represented AmCham and broad business community in numerous expert working groups, seminars and conferences, working face-to-face with Vietnamese Government agencies for close to a decade on employment and labor law issues, including the overhaul of the Vietnam Labor Code in 2012 and adoption of various implementation decrees and circulars. In 2013, she was nominated to become the Chair of the AmCham HR/Labor Committee and has held this position since then. In her capacity as Chair, she has revived the committee by organizing extremely successful events and activities for the benefit of AmCham members and administered the AmCham scholarship program. Hang is also the point of contact for the Board of Governors and other Committees when it comes to employment and labor issues. She has been deeply involved in policy discussions on labor and employment issues arising during the negotiation of the Trans Pacific Partnership Agreement, and other issues that affect the business community in Vietnam, frequently acting as an adviser to US Government agencies and industry stakeholders on Vietnam employment and

Sponsorship Opportunities

Gold Sponsor – Vnd 15,000,000

  • 4 complimentary tickets
  • Company Logo on backdrop and on website for the event as a Gold Sponsor
  • Company will receive a full list of participants and photo link after the event
  • 3 months Networking Online (advertising) on AmCham website

Silver Sponsor – Vnd 10,000,000

  • 2 complimentary tickets
  • Company Logo on backdrop and on website for the event as a Silver Sponsor
  • Company will receive a full list of participants and photo link after the event
  • 2 months Networking Online (advertising) on AmCham website

Bronze Sponsor – Vnd 5,000,000

  • 1 complimentary ticket
  • Company Logo on backdrop and on website for the event as a Bronze Sponsor

Visit HR Committee Home Page

Register Online

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