Mr. Fred Burke – Managing Partner – Baker & Mckenzie Vietnam.

Fred has been active in AmCham in Vietnam since it was first established in 1994. He served as a member of the Board of Governors from 1995 – 2003 and was Chairman in 1997. After a hiatus of four years, he was re-elected to the Board in December 2007.

He has been a leader of the Legal Committee since 2004, as Chairman and then Board Liaison, focusing on articulating the American business community’s issues to the Vietnamese and United States governments in the contexts of the World Trade Organization negotiations, the Vietnam Business Forum, and more recently in the implementation of Vietnam’s WTO commitments. He has helped to write many of the Chamber’s position papers, was one of the Chamber’s leaders in supporting the conclusion of the landmark 2001 Bilateral Trade Agreement, and he has represented the Chamber in numerous governmental and private sector briefings and seminars.

Before coming to Vietnam in 1991, he served as the Secretary and Member of the Board of the American Chamber of Commerce in Shanghai, China.

Fred is Managing Partner of Baker & Mckenzie Vietnam, with Practice Areas: Mergers and Acquisitions, Project Finance, Foreign Investment & Securities, Financial Services, Real Estate, Construction/Projects, Taxation, International Trade & WTO, International Employment, Intellectual Property & Technology Transfer and Dispute Resolution. Baker & McKenzie’s international ties are complemented by strong roots in Vietnam, and helps bridge cultural and linguistic gaps which can stand in the way of success in international business.

Ms. Huynh Thi Xuan Lien – General Manager Franchise – VN Beverage – PepsiCo.

Before that, she is the Senior Vice President of Marketing of Suntory Pepsico Vietnam Beverage Company – the leading beverages company in Vietnam. Being with Suntory Pepsico Vietnam over the last 10 years, Lien has been instrumental for the success and the leadership of the brands across the portfolio of Suntory PepsiCo today.

With over 19 years’ experience in marketing and an in-depth understanding of FMCG market, from hair care to dairy, skin care and to beverages, from pure branding to innovation, Lien has been with the top FMCG firms in Vietnam such as LG, Dutch Lady, Unilever and Suntory PepsiCo.

As a passionate person with diverse experience in marketing field and a talent developer, Lien is truly a marketer and a leader, who has worked and lived her job with the whole heart and mind.

Lien is a member of Adclub, a Vice President of VMA and a Vice President of HAWEE (Hochiminh City Association of Women Entrepreneurs and Executives), working with WFA to develop the advertisement standard for Vietnam. Lien is.  Lien is also a great supporter of the youth development programs.

Ms. Denise Thi – Managing Director at Isobar Vietnam – Dentsu Aegis Network. 

Denise Thi was 24 years old when she founded Emerald Consulting in 2009, which quickly climbed to Top 3 Best Consulting Agency within 5 years since establishment. Emerald merged with Dentsu Aegis Network since 2015 and officially became Isobar Vietnam from April 2016.

Isobar was voted the Leaders quadrant in its “Magic Quadrant for Global Digital Marketing Agencies” for the third consecutive time by Gartner, Inc, with criteria that represent the “ability to execute” and “completeness of vision”. Isobar Vietnam is now working in digital marketing strategy consulting, customer relationship management, marketing campaign operations aimed to generate potential customers and creative digital marketing campaigns for local and global clients.

Denise has been listed in the first 30U30 list by Forbes Vietnam in 2015. In 2016 she has been awarded as the Best Leader by the Young Woman Achiever Awards of HerWorld magazine in Vietnam. Furthermore, she is the first Vietnamese woman to be awarded by CampaignAsia in the list of 40 Women to Watch in APAC.

Ms. Hang Nguyen – Partner at Baker McKenzie and Head of the Employment and Labor Practice in Vietnam.

Hang’s practice focuses on employment and labor, M&A, Corporate and Compliance matters. Her diverse working experience, broad knowledge in various areas of law, and business management qualifications allow her to provide clients with practical and commercially savvy legal advice, creating effective, strategic and innovative solutions to navigate around the ever-changing legal landscape of Vietnam. As head of the Employment and Labor practice, Hang is in charge of developing and providing strategy for the practice, training and coaching team members and coordinating the global and regional employment practices when related to Vietnam. She is also a member of the Steering Committees for the Firm’s Asia Pacific Employment Practice Group and the Global Immigration and Mobility Group.

Hang received her legal education in both Vietnam and the U.S., obtaining her bachelor’s degree in International Law from the Diplomatic Academy of Vietnam, completing an LL.M. at Southern Methodist University’s Dedman School of Law, and earning an Executive MBA from University of Hawaii’s Shidler College of Business. Hang is one of the few lawyers dually admitted to practice law in New York State and Vietnam. During her 11 – plus years with Baker McKenzie, she has worked in the Vietnam, Spain and UK offices of the Firm.

Hang has been an active AmCham member since 2006. In 2013, she was nominated to become the Chair of the HR/Labor Committee and has held this position since then. In 2018 she was elected and is serving as an AmCham Board of Governor.

Ms. Thu Van – Senior Vice President – Human Resources

Ms. Thu Van (Van Thi Anh Thu) has over 20 years of experience building up and enhancing HR system at world top MNCs in various industries: Unilever, Shell, HSBC, PepsiCo, and most recently Suntory PepsiCo. Such diversified experience equipped her with both profound knowledge of worldwide best practices and expertise to start building up system from scratch.

Having worked for Suntory PepsiCo Vietnam Beverage (SPVB) for 11 years, she is now Senior Vice President – Human Resources. She successfully led the team to provide best HR services to business, continuously improved working environment and increased employee engagement. Under Thu’s leadership, SPVB has always been exceeding all KPIs (Turnover, Engagement, Workforce productivity), which makes SPVB to be among top performers in market.

As an inspired and solid HR Leader, Thu has been delivering numerous topics on HR strategies, Talent development, How to build talent pipeline,… at different platforms and channels such as: Tuoi Tre Newspaper, Vietnamworks and so on.

Ms. Thu obtained the Professional Facilitator certificates from Development Dimension International (DDI) on Change Management, Company Culture, Development, Talent Management. Thanks to outstanding contribution, she was recognized globally and received many prestige awards such as Global Hire and Higher Award – 2013, Performance With Purpose (PwP) Award – 2012 from PepsiCo International, and the Chairman’s Award – 2013 from Suntory PepsiCo.

Ms. Truc Huynh – Human Resources Director at Coca-Cola Beverages Vietnam Ltd.

Ms. Truc Huynh currently serves as Human Resources Director of Coca-Cola Beverages Vietnam Ltd. She has more than 15 years of human resource experience including Training, Organisational Design and Development, Talent development, Change management, Employee Relations and HR General Management.

Prior to joining Coca-Cola Beverages Vietnam Ltd. in 2017, she did obtain remarkable achievements in Bank industry by retaining talents and high performing employees in the organization, reached by 93-95%, despite of the challenges in the war of talents in Banking and Finance industry, especially within the Local banks. She also supported the organization for the rapid business growth plans, particularly from 4,500 staff to 10,000 staff in 2 years, from 200 branches across the country to various sales channel focusing on Digital banking and served as the key member of HSBC Vietnam leadership team and HR leader to ensure the implementation of the Group HR strategy and initiatives were achieved following the agreed key milestones with the key stakeholders.

Ms. Huynh holds an MBA from Asian Institute of Technology.