2020 Consumer Trends Outlook
|Virtual and physical attendance are available.
For physical attendees, please register in advance to reserve your seat.
For virtual attendees, please register to receive the Zoom link.
COVID Consumer fall out – understand how consumerism has changed in the wake of COVID-19.
2020 has been an unusual year in all respects, and an especially challenging one to predict consumer trends. Join AmCham’s 2020 Consumer Trends Outlook on Friday, Oct 2, 2020 from 11:30 AM – 1:30 PM at the New World Saigon Hotel (or virtually) to obtain expert insights from Infocus Mekong Founder Managing Director Ralf Matthaes and Nielsen Vietnam Managing Director Louise Hawley to inform your business – and personal – planning.
|11:30 AM||Check-in for physical attendees|
|12:00 PM||Lunch is served|
|12:10 PM||Check-in for virtual attendees|
|12:20 PM||Presentation, followed by Q&A|
|1:30 PM||Event ends|
AmCham Members: VND 700,000
Non-members: VND 900,000
AmCham Members: VND 300,000
Non-members: VND 450,000
|Reservations/cancellations must be made on-line or by email. We are unable to accept reservations/cancellations by telephone.
For virtual attendees, please submit your registration by 6:00 PM, Oct 1, 2020.
With 18 years experience at Nielsen, Louise brings a wealth of expertise around consumer and retail trends from a number of markets around the world. Currently serving as the Managing Director of the Nielsen business, she leads a large team of associates across the country to keep the industry up to date with the latest trends and developments across the Vietnamese market.
Founder / Managing Director
Infocus Mekong Research
Ralf has lived in and researched Vietnam since before the US embargo was dropped, 26 plus years ago.
After 20 years of Corporate life, Ralf established Infocus Mekong Research, Vietnam’s Leading smartphone based research agency, specializing in consumer trends, market entry and strategic brand development.
In 1996, Ralf established TNS Vietnam, followed up by Kantar Media & Worldpanel, TNS Cambodia & Myanmar, becoming the biggest Agency in the region.
In 2013 he was promoted to Regional Managing Director – Mekong Region: Cambodia | Laos | Malaysia | Myanmar | Thailand | Vietnam.
Ralf holds an honours degree from Wilfred Laurier University, Canada.
Ralf has presented consumer trends for AmCham on and of for over the last 20 years.
AmCham Vietnam in Ho Chi Minh City and Da Nang
Mary Tarnowka serves as the Executive Director of AmCham Vietnam in Ho Chi Minh City and Da Nang.
Prior to her time with AmCham Vietnam, Mary worked extensively to help U.S. businesses thrive in Asia. As U.S. Consul General in Ho Chi Minh City from August 2016 to July 2019, she oversaw a period of tremendous growth in the U.S. comprehensive partnership, including two unprecedented visits by a U.S. president to Vietnam in 18 months. Mary actively promoted mutual peace, prosperity, and people-to-people ties in central and southern Vietnam. She particularly focused on strengthening the bilateral trade and investment partnership in the dynamic southern region.
Mary was a member of the senior Foreign Service, with decades of experience in Asia, including postings in Seoul, Delhi, Shanghai, and Taipei, as well as at the State Department’s China Desk and the Office of the U.S. Trade Representative. Prior to joining the State Department, Mary worked as a Certified Public Accountant and Manager at KPMG’s International and High Tech Tax Division in San Francisco.